My capstone project applies how NBA athletes use fashion to express themselves and to influence social change. Around this idea, I created an apparel collection called Be Safe Baltimore that helps raise awareness to gun violence in Baltimore. The impactful messages are displayed on shirts, hoodies, jerseys, and shoes which can be seen on the besafebmore Instagram account.
Be Safe Baltimore Apparel is driven by bringing awareness to the issue of gun violence especially in Baltimore, Maryland. BSB is an apparel collection that can be worn by all, but I am specifically targeting messages to the youth and young adults of Baltimore, as they are the future of this city. The goal of this collection is to encourage the youth of Baltimore that there is more out there than the streets and together we can make the City of Baltimore safe again.