Cruelty Free Beauty

Alyson Jones

1. How might we create an animal rights campaign that does not rely on shock value and scare tactics?

2. How might we raise awareness amongst millennials about the unethical animal testing that goes on in the beauty industry?

3. How might we create means of peaceful protest that can be conducted during quarantine?

In recent years, the beauty industry has grown tremendously due to the rise of beauty influencers and the beauty community on social media. Unfortunately, there is a lot of unethical animal testing that is conducted in the production of these products. While animal testing is not required in the United States and a lot of brands have moved away from it, there are still several big companies in the beauty industry still participating in these unethical experiments. This is something that is not really talked about in society and consumers are unaware of what these practices actually consist of or what products they are using that may be contributing to the continuation of these practices.