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Beth Gillis

Project Name: EnvironMental

Many of today’s prevalent social issues are not new. They are continuations of battles seemingly passed from generation to generation. Many of these social issues such as feminism, racial equality, anti-war efforts, and environmentalism came to the forefront of the public’s attention through the countercultural ideals and protests of the 1960s and 70s.

EnvironMental is inspired by this era of environmentalism as well as the research-based projections for the future of the environment. Fashioned in the signature psychedelic style of the 1960s, EnvironMental combines music and branding to convey the narratives of the past as well as the possibilities of the future. Collateral includes a vinyl album cover/sleeve, a CD cover, and a poster design.

Beth is a junior graphic design major with interests in branding, photography, and typography. The title of Beth’s capstone is EnvironMental! Inspired by the countercultural ideals of the 1960’s and 70’s, EnvironMental focuses on the era’s environmentalism as well as the research-based projections for the future of the environment. Fashioned in the signature psychedelic style of the 1960s, EnvironMental combines music and branding to convey the narratives of the past as well as the possibilities of the future.

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