Three Deliverables for Drinking and Driving Campaign

OBJECTIVE
To create a campaign to bring
awareness to drinking and driving

SOLUTION
The first deliverable is a sticker that would be placed
on a beer by someone when someone else is seen drinking
at a party or bar. The action of placing the sticker
on the bottle gets the person drinking to think about
consequences that could come from drinking and driving.

The second deliverable is a pledge that people can take,
saying that they won't drink and drive.

The third deliverable is a series of 3 posters
that show what your destination will be if you're
drinking and driving. The crumbled texture
reiterates that of a totaled car

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